Bollinger - Uncork's Sugar Free Champagne !

Bollinger, a leading French champagne house has cast aside centuries of tradition by producing a sugar-free version of bubbly, aimed at figure-conscious women. Ayala, owned by Bollinger, the brand favoured by James Bond is launching its Cuvée Rosé Nature, a rose champagne with no added sugar. With one flute (glass) of champagne you normally consume around 89 calories. By contrast, the new rosé will drop the calorie count down to 65 calories per glass. Per bottle the difference is 534 to 390 calories. Around three level teaspoons of liquefied sugar - called the dosage - is normally added to most champagnes at the last moment before bottling to balance the flavour and make it more palatable. But Ayala is now attempting to grab a bigger share of the highly competitive champagne market by offering its new sparkling rosé without the usual sugar dose. Even better, the new method does not lower the drink's alcoholic potency. Men get beer bellies and girls get champagne tummies, so anything that will allow people to drink as much champagne but with fewer calories is likely to be a big hit. After all the ladies are always looking for ways to reduce our calorie intake without losing out on fun. The small Ayala vineyard was once one of the great champagne houses before hitting hard financial times in the 1990s and going into bankruptcy. It was rescued by the nearby Bollinger company three years ago. Bollinger put top executive Herve Augustin in charge.